Friday, June 29, 2012

How Understanding customers and Market Segments?

Deciphering consumer's behavior is that the biggest challenge before the producing corporations. The success of any product and repair for the most part depends on the consumer's response and behavior. there's no set take a look at to investigate consumer's behavior. The behavior of shopper is full of many factors and these factors directly indirectly influence the buyer's behavior. several scientific strategies ar followed by the businesses to investigate the consumer's behavior.

Consumer behavior is exposed to varied factors and these factors directly and indirectly influences a consumer's call in selecting a specific product. an element like motivation, learning, and perception nice affects consumer's call. There ar many outer factors like culture, setting likewise.

Companies ar payment scores of bucks to look at and analyze {the shopper|the buyer|the patron}'s behavior in order that they will style and develop an appropriate product for the consumer category.

Earlier it absolutely was believed that artistic advertisements with the catchy lines have the ability to have an effect on consumer's shopping for behavior however the newest experiment will recommend that environmental cues will influence what you wish and obtain. in line with latest analysis making a link between a product and one thing within the setting can sure inspire the buyer to present a afterthought concerning the product and exit. although it can not be generalized however analysis has shown that establishing relations between a product and one thing from your outer world can increase the likelihood of shopping for a specific product.

One cannot deny the role of social norms and social factors in affecting consumer's buying behavior. The popularity of brand name attracts people and people often prefer branded product and trust brand name instead of local product. Buying and supporting a brand name give social acceptance. People often go for big brands and latest hot trend while purchasing apparel clothing and other items. The cultural value of the society also effects consumer's buying behavior. Companies are paying close attention to advertising and they are trying to inculcate the socially acceptable factors in their advertisement to make it more appealing and influencing.

Man is a social animal and we have a tendency to discuss and exchange views on several topics. For example, if the product is visible as clothing, shoes, car etc., the influence of reference groups will be high. Reference groups also include opinion leader (a person who influences others by his special skill, knowledge or other characteristics).

People mostly shop with friends and family and the role of family member is crucial in deciding the final purchase decision. If someone is shopping for apparels, clothes or other items the suggestion of husband, wife or kid will play important role in finalizing the deal. Here we should note that the purchase of roles change with the changing lifestyles of consumers.

• Roles and Status

When we analyze environmental factor in influencing consumer's buying behavior we cannot ignore the role and status of that person, purchasing decisions will be influenced by their role and status.


Customer's lifestyle is another factor affecting import purchasing behavior of consumers. Lifestyle refers to the way a person lives in a society and express things in their environment. It is determined by the client's interests, opinions, etc., and activities shape their whole pattern of acting and interacting in the world.

A human behavior is highly influenced by the culture and subculture he lived in. Factors like religion, nationalities, and geographical regions affects human behavior. Marketing strategist pay special attention subculture factors while creating advertisement so that it could influence the customers' behavior in a positive way. An advertisement contradicting the accepted norms and standard will not produce the desired result. A good analysis of the subculture will help the marketer to design a product according to the needs of a person residing in a specific geographical location.

The consumer's buying behavior is open to several factors including environmental factor, social factor, personal factor, psychological factors. Marketing strategist and product developers are paying close attention to these factors so that they can come up with the right kind of product and improve the sales of the products.

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